Your new company
A global luxury brand is seeking a data-driven Digital Marketing & CRM Specialist to lead customer lifecycle management, digital marketing performance, and customer experience strategy across regional markets. This role will focus on leveraging CRM systems, digital channels, and analytics to drive customer acquisition, engagement, and retention.
Your new role
Lead CRM strategy and lifecycle management, including system optimisation, lead management, KPI tracking, and leveraging customer data insights to improve acquisition, conversion, and retention
Drive end-to-end customer experience and journey design, mapping key touchpoints, enhancing digital experiences, and developing integrated communication strategies to improve engagement and satisfaction
Own digital marketing planning and performance, managing campaigns across paid, social, and web channels while optimising full-funnel metrics from awareness to conversion
Deliver data-driven insights and marketing intelligence, analysing CRM and digital data to identify trends, uncover growth opportunities, and support strategic decision-making
Enable cross-functional and stakeholder alignment, supporting internal teams and partners through training, collaboration, and performance-driven execution across markets
What you'll need to succeed
Bachelor’s degree in Business, Marketing, or a related field
2 years of experience in digital marketing, CRM, or marketing analytics
Familiarity with CRM systems (e.g. Salesforce or similar platforms)
Strong analytical mindset with the ability to interpret data and influence decisions
Experience working across multiple markets or regions is advantageous
Strong stakeholder management and communication skills
What you'll get in return
Exposure to regional marketing strategy and cross-market execution in a dynamic, high-growth environment
Opportunity to work with advanced CRM systems and data-driven marketing frameworks, building strong analytical and performance marketing capabilities
A role with high visibility and impact, directly influencing customer growth, experience, and business performance
What you need to do now
If you feel like you meet the above requirements or know someone who does, then click on the link to apply, or, you may send your application/referral directly to me at [email protected].
If this job isn't quite right for you but you are looking for a new position, please contact me for a confidential discussion on your career.
EA Reg Number: R25159088 | EA License Number: 07C3924 | Company Registration No: 200609504D
Telephone: +65 6027 1911