Your new company
A leading financial services organisation undergoing large-scale digital transformation across its marketing and customer engagement platforms. As part of its modernisation journey, the organisation is investing in advanced campaign management and marketing automation capabilities to deliver personalised, data-driven customer experiences at scale.
Your new role
- Translate business requirements into functional and technical designs, and effectively communicate solutions to stakeholders for approval.
- Design and deliver end-to-end campaign solutions (data sourcing, segmentation, targeting, execution, and reporting).
- Own full SDLC delivery, including planning, estimation, risk, and scope management, ensuring alignment with enterprise architecture, security, and governance standards.
- Collaborate with cross-functional teams and oversee SIT, UAT, performance, and security testing.
- Troubleshoot production issues, perform root cause analysis, drive improvements, and support tool selection, RFPs, and POCs.
What you'll need to succeed
- Degree in Computer Science, Engineering, or related field with 10+ years of experience in marketing automation or campaign management.
- Strong SDLC knowledge (Agile preferred) with experience delivering large-scale solutions.
- Expertise in campaign processes (segmentation, targeting, offer management, reporting); financial services experience is advantageous.
- Hands-on experience with Adobe Campaign (on-prem and cloud); exposure to Adobe Analytics, AEM, or other platforms (Unica, SAS, Salesforce Marketing Cloud) is a plus.
- Strong technical skills in APIs, Java, JavaScript, SQL, XML, and data modelling, with excellent stakeholder management and communication abilities.
What you'll get in return
In return, you’ll join a forward-looking financial services organisation driving digital innovation, working on enterprise-scale initiatives and cutting-edge marketing platforms in a collaborative and supportive environment.
What you need to do now
If you're interested in this role, click ‘apply now’ to forward an up-to-date copy of your CV, or email eugene.fo@hays.com.sg for a confidential discussion on your career. Referrals are welcome.
If this job isn’t quite right for you, but you are exploring opportunities within the tech space, please get in touch as well.
EA Reg Number: R25127914
EA License Number: 07C3924 | Company Registration No: 200609504D