Your new company

A beauty MNC is seeking an experienced Consumer Engagement Manager to drive meaningful, data-led relationships between their brands and consumers. This role will play a critical part in shaping end-to-end consumer journeys, strengthening loyalty, and elevating brand experiences across digital and physical touchpoints.

Your new role

• Define and execute comprehensive consumer engagement strategies aligned with brand, marketing, and commercial objectives in SEA markets

• Own the consumer lifecycle, from acquisition and onboarding to retention, loyalty, and advocacy

• Lead CRM, loyalty, and personalization initiatives, leveraging consumer data and insights to optimize engagement and lifetime value

• Partner with brand, digital, media, and regional teams to deliver integrated, omnichannel campaigns

• Translate consumer insights, behaviors, and trends into actionable strategies and compelling experiences

• Oversee content and storytelling frameworks that enhance consumer connection and brand desirability

• Monitor and report on engagement performance, using KPIs and analytics to drive continuous improvement

• Manage agencies and external partners where required, ensuring best-in-class execution

What you'll need to succeed

• 6–8+ years of experience in consumer engagement, CRM or brand marketing in beauty industry in SEA markets

• Strong understanding of consumer journey mapping, segmentation, and data-driven marketing

• Experience working with CRM platforms, loyalty programs, and marketing automation tools

• Proven ability to balance strategic thinking with hands-on execution

• Excellent cross-functional collaboration and stakeholder management skills

• Passion for brands, storytelling, and creating memorable consumer experiences

What you'll get in return

• Opportunity to work with iconic, high-growth brands in a dynamic and creative environment

• High level of ownership and influence over consumer engagement strategy

• Collaborative, international culture with exposure to regional and global teams

• Competitive compensation and benefits package

What you need to do now

If you feel like you meet the above requirements or know someone who does, then click on the link to apply, or, you may send your application/referral directly to me at helen.chan@hays.com.sg.

If this job isn't quite right for you but you are looking for a new position, please contact me for a confidential discussion on your career.

EA Reg Number: R25159088 | EA License Number: 07C3924 | Company Registration No: 200609504D